Protexis and Activision Enter Digital Distribution Agreement

Best-selling “Call of Duty” Video Game Franchise and
Additional Activision Titles Added to Protexis RED Catalog

October 9, 2007, Vancouver, BC – Protexis, the leader in digital content distribution for retailers, today announced that the company has entered a digital distribution agreement with Activision, Inc., a leading international publisher of interactive entertainment software products.

“The signing of our agreement with Activision serves as further validation by a leading software publisher of the value of digital distribution,” said Karl Hirsch, CEO of Protexis. “This agreement, featuring the blockbuster ‘Call of Duty®’ series, is just the beginning of our relationship with Activision, which will grow over time – and will ultimately accelerate retail adoption of REDSM.”

Under the terms of the agreement, Protexis has added Activision’s top-selling PC video games to its RED (Retail Electronic Distribution) catalog, including Activision’s leading games “Call of Duty,” “Call of Duty: United Offensive®,” “Call of Duty 2,” and “Vampire: The Masquerade – Bloodlines.” These titles are now available for RED retailers.

“We’re pleased to have entered into a partnership with Protexis,” stated Jon Estanislao, senior manager, online publishing, Activision, Inc. “Digital distribution through established online retailers is important to Activision. Through the growing Protexis RED retail network, Activision will be able to reach an even greater number of gamers and increase its bottom line.”

Protexis launched RED, the company’s flagship service designed specifically for online retailers, in 2006. Underscored by the digital distribution agreement with Activision, the RED catalog has high-volume titles, and the games category is growing fast.

Protexis’ retail digital distribution model is experiencing rapid adoption and is quickly becoming more appealing to online retailers as a source of revenue gain. By using RED, online retailers can quickly and efficiently enter the exploding market for digital content distribution without having to outsource the shopping experience.

About Protexis

Protexis is the leader in digital content distribution for retailers. The company's patented REDSM system enables the first and only open, neutral and efficient network for online digital content distribution. Protexis brings retailers and publishers together, giving them trusted control, to reach an expanded global community of millions of customers, efficiently and securely. Protexis currently serves large online retailers and over 2,000 software publishers. The company holds a total of four issued and 12 pending United States and international patents, and continues to focus on increasing its portfolio of intellectual property. Protexis is privately held, with headquarters in Vancouver, British Columbia, and offices in Seattle. For more information, please visit www.protexis.com

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