Consumers have come to expect the immediate gratification of downloading digital content. Today's $3 billion electronic software distribution (ESD) market is expected to triple by the end of the decade.

But until now, you haven't had an effective method for participating in ESD. Other than sitting on the sidelines, there has only been two ways for retailers to get in on this growth market. You've had to strike complex digital fulfillment arrangements with multiple publishers individually, which is inefficient and difficult to manage. Or, you've been forced to use outsourced digital distribution processes that move your customers to a competitive site. Neither of these options are good for you or your customers.

Finally, there is something better. Protexis REDSM enables non-competitive, secure distribution networks that allow you to efficiently access a growing and custom digital inventory, while offering your valued customers a seamless, integrated shopping experience.

RED is not an online store or outsourced distribution catalog. This means the content is purchased and fulfilled from within your shopping cart – not from an outsourced competitor's cart. All necessary product merchandising and catalog meta-data is customized and ready for you – without any work on your part.

RED is built on patented technology, which provides a foundation that invisibly, yet powerfully, enables you to build and dynamically brand digital inventory directly from publishers and offer it on your website.

You've worked hard to build your business and you deserve to maintain your customer relationships and brand integrity. RED allows you to do that and more.

• Plug into a maintained catalog of digital inventory.
• Have current product-level merchandising information.
• Dynamically brand inventory for competitive differentiation.
• Maintain control of your customers at all times.
• Maximize your revenue potential with up-sell and cross-sell opportunities.
• Take advantage of the extra touch points provided by the 'try before you buy' environment.
• Offer your customers a seamless shopping experience.