RED's open, neutral and efficient distribution system allows you to finally participate in ESD by building digital inventory directly via RED publishers. Advantages of RED include:
Increased revenue
Consumers are demanding digital content delivery, driving the ESD market to a projected annual growth rate of 34%. Now you can leverage RED to take advantage of this incremental revenue. Protexis RED also allows you to keep customers on your site so that there are fewer abandoned shopping carts and so that you can maximize up-sell and cross-sell opportunities.
Lower costs and no physical inventory
With all content being stored and delivered digitally, there are no physical goods to inventory or ship. Your customers also enjoy cost savings of no shipping fees in addition to the immediate gratification a download offers.
Seamlessly integrated shopping experience
Your customers purchase digital content within your online store, as opposed to an interrupted shopping experience with a different catalog and shopping cart for downloadable content. This allows you to maintain and leverage the customer relationship for cross-sell and up-sell opportunities throughout the buying process. In addition, consumers are secure in knowing that they are being continuously serviced by you --who they selected and trust. This could lead to fewer abandoned shopping carts and larger revenue per transaction.
Dynamic branding
You can easily select the products you would like to sell. These products are supplied digitally, instantaneously packaged with your online brand. They are also fully integrated into your shopping environment. This allows you to differentiate your digital offerings to your customers.
Easy-to-use management interface
With a central platform, Protexis fosters stronger working relationships between you and content publishers. This not only offers flexibility -- allowing you to choose the products you wish to carry - but also allows the efficiency and transparency to manage your digital content easily and in real-time. Also, product updates are managed just as easily for the publishers, assuring that you always have the most up-to-date product version and merchandising information.
Trusted & neutral provider
Protexis does not create or have its own online store; nor do we compete in any way with you. We simply offer a robust technology-based platform to connect you with publishers while working invisibly as a trusted third-party for transaction verification.
Easy integration with your existing systems
Protexis provides a simple integration process that works with your systems. Our catalog enablement structure fits into your existing schema, ensuring minimal integration work, as well as content and products that fit with your consumer experience.
