Powering digital solutions

Protexis is a fully owned subsidiary of arvato digital services and the creators of RED technology.

RED is a platform which puts publishers in direct contact with retailers.  Unlike standard, outsourced e-Commerce service providers, RED offers a neutral, non-competitive network.  RED puts publishers and retailers back in control.

Why choose RED?
The multi-billion dollar electronic software distribution market is constantly growing. Previously, software publishers were not able to participate fully in this market and benefit from its potential. You might be selling your digital content directly to the consumer, but in so doing you will not reach 80 percent of customers who shop online at major retailers.

The same applies to retailers. Up until now it has not been possible to offer downloadable content from different manufacturers. This means that as a retailer you establish individual contracts with individual software publishers or you are obliged to direct your customers to an outsourced product range from a third party provider – hardly a satisfactory solution for you or your customers.

Distribute your content via efficient networks
RED offers you a unique solution to these problems. RED creates an interface between digital content providers and online retail chains and distributes your content securely via open, neutral and efficient networks.

RED your electronic software distributor