Today, publishers cannot reach the vast market of consumers loyal to major online retailers, and retailers cannot access publishers' digital inventory while maintaining customer ownership. There is a large growth opportunity here and the Protexis REDSM system is addressing this.
– Zippy Aima
Research analyst with the Frost & Sullivan North American Information & Communication Technologies Practice
Online digital content distribution services
Consumers have come to expect the immediate gratification of downloading digital content. But today's online retailers and content publishers are unable to fully participate in the growing multi-billion dollar electronic software distribution (ESD) market because existing electronic distribution models are outsourced, inadequate and inefficient.
Finally, there is a better way.
arvato enables open, neutral and efficient networks for online digital content distribution by connecting content publishers with online retailers. We power the secure delivery of digital content and trusted verification of these transactions through our on-demand service, REDSM – Retail Electronic Distribution.
What is RED?
Unlike outsourced e-commerce service providers, arvato RED enables non-competitive, neutral distribution networks. With RED, content publishers can efficiently expand their reach online while receiving trusted, real-time transaction verification. And online retailers can maintain customer relationships through a seamless integrated shopping experience. We put the control back in the hands of publishers and retailers, providing a technology-rich foundation that enables each to focus on core strengths to grow their business.
Reach and Efficiency for Publishers
Plug into RED to reach the masses of consumers already shopping at online retailers – while receiving technology-based, third-party transaction verification and build-once efficiency. more »
Integrated Digital Content for Retailers
Plug into RED to access your custom-branded digital inventory from a non-competitive and trusted source, allowing you to maintain customer relationships through a seamless integrated shopping experience. more »