RED's open, neutral and efficient distribution system allows you to finally fully leverage electronic software distribution (ESD) by efficiently and securely increasing your reach directly through RED online retailers. Advantages of the RED system include:
Increased reach and revenue
80% of consumers shop at online retailers and they want the immediate gratification of downloadable content. Now you can leverage RED to reach these masses of consumers shopping through indirect online channels.
Increased reach means increased revenue. But revenue is further maximized by RED's seamless integration into the online retailers' shopping experience. We allow the retailers to do what they do best to cross-sell, up-sell, and merchandise your digital content. No longer will your titles be thrown indiscriminately into large catalogs of digital software. You will enjoy more points of exposure, fewer abandoned shopping carts, and greater revenue potential for your titles.
Build-once efficiency
When you enroll a product in the RED catalog, you only have to enroll it once to be able to offer it to any of the retailers participating in RED. You are able to manage your software offerings online, ensuring the product and marketing information is always current. The product is then selected and dynamically branded for sale on individual retail sites.
Visibility and control
RED puts you back in control of your ESD business. You can review and choose which retailers can offer your products and at which margins. You control versioning and merchandise information that keeps pace with your strategies. And, you have the trusted technology-based audit trail and real-time reporting that lets you have visibility and control of your digital sales.
Better margins
You'll enjoy margins traditionally associated with boxed distribution, without the costs of physical fulfillment. In addition, RED lets you enjoy better margins than existing outsourced e-commerce providers.
Easy-to-use management interface
With a central platform, Protexis fosters stronger working relationships between you and online retailers. This not only offers flexibility -- allowing you to choose the retailers you wish to carry your products -- but also allows the efficiency and transparency to manage your digital content easily and in real-time. Also, digital inventory is managed just as easily by the retailers, assuring that you are always maximizing your distribution and reach.
Trusted & neutral provider
Protexis does not create or have its own online store; nor do we compete in any way with you or the online retailer. We simply offer a robust technology-based platform to connect you with online retailers while sitting invisibly, yet powerfully, as a trusted third-party for transaction verification.
